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Water-Activated Packaging Tape

Turn packages or delivery orders into marketing opportunities with water-activated tape. Explore customizable templates and design options.
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Secure packages and promote your brand with custom gummed tape.

  • White kraft paper with water-activated adhesive
  • Theft- & tamper-proof reinforced paper
  • 2.9" wide tape
  • 3" ID core
  • 2 tape length options
  • Application sponge included

Application Guide: See below for step-by-step application tips – or watch our video.

Secure packages with flair

Looking to make your deliveries stand out while ensuring they stay secure? Our gummed tape takes a packaging essential to the next level, with custom printing that showcases your brand with every box that's delivered. Reinforced for strength, this custom tape guards against theft and tampering. Just moisten with the included sponge, then apply and seal your packages with your logo or design.

A branded look

Personalize your water-activated tape with your business name, logo or a festive pattern. With 4 logo repeat length options, you can control how often your design appears within a 12" space. And whether you’re sending out a few pieces or need to seal up multiple shipments, we’ve got you covered with 2 different tape length options up to 300’.

Easy to customize

It’s easy to create your custom packaging tape. Start by selecting your tape length and logo repeat length, then browse our design gallery or upload your own. (Note that this tape is not a full bleed design – it will come with a small 1/32" white line at the top and bottom.) We’ll take care of the rest and deliver your professionally printed custom gummed tape to you.

Application Guide: Custom Gummed Tape

Follow the steps below to quickly and easily apply your gummed tape.

1. Measure & cut: Measure the tape to your desired length, then cut using a pair of scissors.

2. Wet: Run the damp sponge on the non-printed side to activate adhesive

3. Apply: Now that the tape is cut and the adhesive is activated, carefully apply the tape until it bonds to your box or envelope.

VistaPrint offers Water-Activated Packaging Tape design templates in assorted styles.

Reviews

Ratings Distribution

Reviewed by 120 customers

Spot on!

Jun 30, 2025 | Murray L. | Verified Buyer
As usual, VistaPrint was fast and the product was spot on.

Great product!

Jun 26, 2025 | Katie D. | Verified Buyer
Works well and my design came out perfect.

Easy way to look professional!

Jun 25, 2025 | Richard N. | Verified Buyer
Have been using the brown Kraft tape for years. Looked into getting a logo printed on it but the minimum orders elsewhere were too high. Vistaprint solved that problem!

Needs better "Continuous" patterning options

Jun 17, 2025 | Logan B. | Verified Buyer
I have used other, cheaper services in the past for my tape but decided to try Vistaprint for my latest tape purchase, I was disappointed in how well the patterning is printed on the tape with broken images even on a square pattern. First picture is from Vistaprint, second picture is my prior supplier's tape. I was also disappointed that the background color didn't extend to the full width of the tape.
Response from Vistaprint Customer Care Team:
We truly appreciate your decision to give VistaPrint a try for your packaging tape needs. We understand your disappointment, and we’d like to clarify a couple of important points. Our Water-Activated Packaging Tape is a non–full bleed product, which means the background color will not extend fully to the edges. This detail is noted on the product page to help set expectations prior to ordering. As for the broken patterns and design misalignment, we completely agree this should have been better. We’ve already made adjustments to your design and have processed a complimentary replacement for you. An email with tracking details will be sent once the new tape ships out. Please feel free to dispose of or recycle the current roll you received. We appreciate your understanding and hope this updated version better meets your expectations.

best

Jun 4, 2025 | Shawn Z. | Verified Buyer
love them

Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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Frequently asked questions

Yes, to make the most out of your tape design, we recommend that all files are in CMYK (Cyan, Magenta, Yellow and Black), with a Fogra 39 color profile. The optimal resolution for the printed files is 300 dpi (dots per inch).

Our custom gummed paper tape comes in one size: 2.9" wide on a 3" ID (inside diameter) core. You can choose from tape lengths of 100' or 300' and pick a logo repeat length of 3", 4", 6" or 12".

Logo repeat length is the distance from the beginning of the impression like your logo, text or image, to the beginning of the next identical impression. You can select a repeat length of 3", 4", 6" or 12". Take a look at our Size Charts section to compare how this will look on your packaging tape.

Our custom shipping tape is suitable for sealing packages up to 30 lb.

Our custom packaging tape is water-, dust- and wear-resistant. Plus, it's made from reinforced paper that's designed to discourage theft and tampering, offering additional protection for your packages.

Our custom printed packing tape is water-activated. The adhesive is made of gummed, starch-based Copolymer.

No. You can order quantities as low as 1.